P-Rid’s Private Money Millions Series: The Secret Sauce to Get to “YES!”
Posted by Patrick_Riddle
Filed under Private Money Monthly
Hola Amigos!
P-Rid here to deliver the 3rd and final Part, The Secret Sauce to Get to “YES!”, in the Private Money Millions Series.
Have you been spreading the word about your private money lending program, presenting great deals to your prospects, following up with them… AND still NO private money?
If so, you’re probably just missing one of the essential ingredients to the private money getting recipe …
I call it, “The Secret Sauce.”
How does a private money prospect go from being on the fence, from giving you another “no thanks” to enthusiastically saying, “YES, I want to fund your deal!”?
Do you think it’s … something you say, something you do?
What is the Secret Sauce to Get to “YES!”?
Here’s a clue from renowned persuasion expert, Robert Cialdini …
“Human beings have been hard-wired to want what is going away. And far more people are motivated by the thought of potential loss than potential gain.”
– Influence: The psychology of Persuasion by Robert Cialdini
So, in other words, people assign greater value to opportunities that are less available. When something becomes scarce, there’s an inner urge that compels people to action.
That’s the principle of scarcity in action; that’s the secret sauce!
Has your private money getting recipe been missing this vital ingredient?
How to Add the Secret Sauce to Your Private Money Getting Recipe
Here are a few examples how to employ the principle of scarcity to get your private money prospects to “YES!”
“We’re only looking to bring in a few (probably less than 5) highly qualified private investors into our company.”
“We’ll have an investor lined up to fund this deal by next Monday. So, if you’re interested, you’ll definitely need to act fast.”
“I have another investor interested in this lending opportunity, but I thought of you, and wanted to give you the first shot at it.”
In the example’s above, you’ll find that two primary motivating factors are at work …
- Limited Number
- A Deadline
What other ways can you add in the secret sauce in your private money getting? What other areas of your real estate investing business can you sprinkle in this needed ingredient to get more “YESES!”?
Put your thoughts, ideas, questions, and comments below. We would love to hear from ya..
Well, hope you guys and gals have enjoyed the Private Money Millions series.
Adiós and Happy Private Money Getting!
~ P-Rid
