4 Steps to Harvesting Private Money for Your Deals

Step 1 – Till the Soil

There are two things that every person that you know and every person you come in contact with should know . . . you are a real estate investor and you have investment opportunities available.

But that’s it at this stage in the process. You’re not explaining the details of your investment program, how the investment is secured, what rate you are paying, how it’s all structured, etc.

Your job when “tilling the soil” is to simply pique interest . . . with anyone and everyone. And you do this by using the 30 second commercial.

If you want to know who the best prospects are for getting private money, check out the article, 4 Types of People Most Likely to Lend You Private Money.

Private Money Getting Tip: Do not disqualify anyone as a potential private money lender. That’s one of the most costly mistakes you can make when getting started. You don’t care if someone has the wherewithal to invest or if they’re currently interested in becoming a private lender.

Your job in this step is to get the word out about who you are, what you do, and how others can profit from it!

OK . . . now that interest has been piqued and people want to know more, go for the formal appointment.

Step 2 – Plant Seeds

When you have a formal sit down appointment with a private money prospect and they leave the appointment with a FULL understanding for exactly how your program works and where they fit in the process, you have successful planted a seed. Nice work!

You want to continuously set appointments for practice, you want them for feedback, and want one more person out in the world to know the ins and outs of your program. If someone you meet with never invests with you in a million years, that’s fine! Who knows who they’ll tell about your investment program. When the topic of real estate investing comes up, chances are, they’ll want to contribute to the conversation. That’s when the word about your investment opportunities starts to spread.

If you use the free private lender PowerPoint presenatation that we provide, you will find out a ton of good information from your prospects about their needs and goals. There are specific questions built into the presentation so that you will know exactly how to match the right prospect with the right deal going forward.

From here, you want to . . .

Step 3 – Nourish Your Field

You’ve probably heard before that . . . The Fortune is in the Follow Up!

Well, that’s the whole truth and nothin’ but the truth when getting private money. You want to create a list of people that you’ve planted a seed with (meaning you’ve formally presented to them and they understand your investment program), so that every time you have a deal that needs funding, you can just go down the list calling every private lender prospect that could be a match.

And you follow up with these prospects until they “buy or die.” Until they tell you to get lost and quit calling them or until they write you a check to fund a deal. The more contacts that you have with each individual, the more you build trust, credibility, and your chances that they’ll become a private lender.

You’re nourishing your field by following up continually and setting yourself up for a copious harvest!

Step 4 – Harvest the Crop

You make the call saying, “Hey Bill, thought of you when another great investment opportunity came up and . . . not sure if it would be right for you but thought I would at least call and tell you about it . . . you see, we’ve got a great opportunity for the right person. It’s not going to last long though because I’m going to have a private lender commited to funding it by Friday. Is this something you might be interested in?”

And low and behold, the private lender prospect says, “YES.” You’ve successfully tilled the soil, planted the seed, and nourished your field until harvest.

Now, get back out there and start all over again . . . you’re on your way to having private lender beating down your door! Keep up the good work!

2 Most Effective Tools In Getting Private Money While Networking

One of the biggest hurdles we’re seeing from a lot of people is breaking the ice and figuring out how to network effectively to spread the word about your real estate investing business in a way that you don’t come across as a salesman.

Well… Patrick did a quick little video for ya below to explain it for ya.

Enjoy 🙂

4 Types of People Most Likely to Lend You Private Money

1. People That Know and Trust You

Credibility that you’ve cultivated through personal relationships is the best place to start when seeking private investors for your real estate deals.

Friends, family, neighbors, work colleagues, people from church, or really anyone that you have built a long term relationship with are good potential prospects. These are the people that regardless of whether or not they have interest or have available funds to invest will be glad to hear you out and give you constructive feedback.

And don’t be too quick to judge someone’s ability to invest with you. That will cost you big if you do. Set up the appointment and present your investment program. Even if they never invest with you, you got some practice presenting to them, you planted another seed, and they may refer someone to you that does have the interest and available funds to get started in your program today.

2. People That Know a Good Deal When They See One

OK, who would fall into this category? . . . anyone that is a real estate related industry will most likely know a good deal when they see one. Seek to network with real estate agents, mortgage brokers, appraisers, attorneys, accountants, home inspectors, bankers, title researchers, other real estate investors, etc.

If you contract a killer deal and show someone that knows what they’re looking at, it’s only a matter of time before you have it financed.

Practice your 30 second commercial, set up the formal appointment, and present your private lending program.

3. People That Know People That Have Invested With You

Yes, I’m talking about referrals. These people have already been presold by someone else that has experience investing with you. Nothing more powerful than that!

Once you sign up a couple private lenders on your team, ask them who they know that may be interested in the program. You can also offer a referral fee or “marketing” fee to get people excited about referring others.

4) People that Are Self Employed or Own businesses

Many of my private lenders are in commission based jobs where they get paid based on results or own businesses themselves.

These people are not afraid to take risks, don’t rely on other people to do everything for them (like making investment decisions), and are actively on the look out for that next opportunity.

And best of all, these are typically the kind of people that are at all the networking events around town. People that know that the harder they work, the bigger network they create, the more oppotunities that they take advantage of . . . the faster they are going to achieve their dreams and be where they want to be.

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