The #1 Private Money Objection (And How To Handle It)

I shot a new video to help ya overcome the #1 objection investors face to get private money.

Whether you’re a beginner or seasoned veteran, you have to handle this objection.

I shared this with our attendees at last year’s epic Getting the Money Bootcamp and they loved it!

Enjoy 🙂

If you have a question, toss it in the comment area.

Let me know how I can help you.

– Patrick

P.S. – Join the conversation and leave a comment before you go. Thanks.

“Ghetto” Marketing… Why Does Ugly Looking Marketing Work?

Hola, hows your week!?

Alrighty, a big debate across people is… “pretty marketing” vs. “ugly marketing”.

Now, I’m not talking about “ugly” tactics or non-ethical stuff… I’m talking about ugly looking marketing materials… i.e. – stuff that doesn’t look pretty 🙂

Well, I can attest personally that “ugly – ghetto” looking marketing tends to work pretty darn well in many cases… and in this video I’ll dive in and show you 2 actual “ugly” postcards for finding absentee owners, and 1 “ugly” letter for absentee owners.  In it, take notes on the 2 distinctions that make “ugly” marketing work… then test ‘er out in your business to see if you get better results 🙂  (push play to start the video. Its about 20 mins… but you’ll enjoy ‘er)

http://www.youtube.com/watch?v=vi-8txdxmTA

Link mentioned in video: 

http://www.privatemoneyblueprint.com/automation

* As I mention in the video, all of those marketing templates, post cards, letters, campaigns, private lender leads, free websites, the lead flow organizer, comp checker, “offerbot”, and everything else are in the new Freedomsoft 3 software… and they dropped the upfront fee for the software (which was $997 – $2997)… now you just pay the monthly maintenance fee of as little as $97/mo for everything… w/ no contracts.  Really solid program which is why I showed you those marketing pieces inside the software… I love their style and know they work.  Check ‘er out 🙂

Oh, as a bonus that I don’t mention… if you do register for a Freesomsoft 3 account through our “affiliate” links on this page… they give us credit and a small commission for making the referral. However, we want to pass along the goodness and offer you one of two programs for free:

Either…

PMOD (Private Money On Demand) – Sells for $97 every day… here’s the details on PMOD: http://www.privatemoneyondemand.com

or…

CSI (Certified Strategic Investor) – Sells for $97 every day… here’s the details of CSI:
http://www.certifiedstrategicinvestor.com

You can choose one of those programs above for FREE if you register through Freedomsoft 3 through our links on this page.

Have a great week and weekend!

– Trevor

PS – As you know, there are some great resources out there and some really crappy resources. We pass along the ones to you that we truly feel are worthy and can help certain people either drastically automate things, cut the learning curve, and have better long-term results in life and real estate. Freedomsoft is one of those resources… if you’re a wholesaler its worth looking into.

PPS – In 2010 when Freedomsoft released their 2nd version of the software… we filmed an updated video review of their system. If you want to check it out, here’s the link on our blog: Since then they’ve added private lender leads, more websites, the “offerbot”, and more… but, that’ll give you a good idea of the overall look/feel and comprehensiveness of the software. Enjoy 🙂

How To Reverse The Private Money Equation

Hey, I’m coming at you today from my second home, Starbucks 😉

I remember meeting one of my private money lenders here. He overhead me talking on the phone, struck up a conversation, and BOOM!

Not only did he lend me private money, he referred two other people to me who became lenders.

When I got started though, I fumbled and stumbled my way into getting private money, did a lot of things wrong… but tweaked my approach, my technique so that other people would ask me for more info on my private lending opportunities.

I reversed the private money equation!

Instead of selling people on lending me their money, I say and do things in certain ways to get other people asking me to lend me their money.

Wouldn’t that be nice?

Well, it’s pretty darn simple when you implement these two ninja techniques in the videos below…

Good stuff, ehhh?

So what questions do you have? Thoughts?

Join the community here at PMBP and leave a comment before you go.

– Patrick

How To Stop Procrastinating And Start Making Money

Is there something that you know you should do, that you know will move your biz forward… but no matter how hard you try, you just can’t bring yourself to do it?

Maybe it’s…

• Calling your first seller
• Making an offer
• Meeting with a private money prospect

Whatever it is… it’s time to stop procrastinating and start making money!

The “Negative Motivation” Technique

I got an email from one of my Platinum student partners, Heather, a couple days ago who FINALLY was able to stop procrastinating on setting up her first private money appointment. It was the one thing that she knew she needed to do, she knew it was the next step in building her business… but it frightened the heck out of her.

Enter the “negative motivation” technique… which I first learned from Unstoppable Confidence, by Kent Sayre (awesome book btw!).

Here’s how Heather used this technique to break through her fear and get her first appointment…

She attached a “negative motivation” of a monetary fine ($30 bucks paid to her son at the end of every day that she didn’t hit her private money appointment goal)… and that was enough to push her over the edge and set up 4 presentations the first day she implemented this.

Whoohoo!

So, how do you put this to work for you?

1. what have you been procrastinating on more than anything else?
2. determine what “negative motivation” you’ll use to force youself into action (doesn’t have to be monetary… could be not being able to watch a big game coming up with your favorite sports team or whatever would motivate you to get off your butt and into action)
3. get someone to hold you accountable

There ya go… that’s a simple technique that you can implement today… so STOP procrastinating and start making money.

Leave your thoughts, questions, comments below.

Happy Investing!

– Patrick

The “Diagnosis” Technique for Getting Private Money

Alrighty, I have a new video for ya… an advanced private money getting technique.

Just like a doctor diagnoses his or her patients, you should be diagnosing your private money prospects.

In this tutorial, you’ll learn not only “why”… but specifically how to diagnose your prospects and get more private money more easily.

Average investors who try to get private money (key word “try”) don’t do this… which adds to the reason that they’re average.

Check out the video below to learn the “diagnosis” technique…

Makes sense, doesn’t it?

Now that you know the power of the “diagnosis” technique, it’s time to put it to work for you.

Toss your questions, thoughts, whatever is on your mind in the comment area below.

Happy Private Money Getting!

– Patrick

How to Get What You REALLY Want in Your Life & Biz

In the first module of our full Private Money Blueprint System, we help you build a rock solid foundation in your REI biz first… so that you’re ready to take the market by storm.

Without this “foundation”,  all the private money and real estate investing techniques and strategies in the world won’t help you.

Part of this process includes planning exactly what you want in the 8 core areas of your life, taking what we call, The REI Litmus Test (which tells you which investment strategies are best for you based on what you want in each core area), creating your biz plan, among other things.

In this tutorial, you’ll learn what those 8 core areas are, why it’s vitally important to know what you want in these areas, and I’m going to share tips to put your new goals on steroids (so you achieve them faster and easier)…

8 Core Areas in Life – How to Get What You REALLY Want

When you know where you’re headed (in other words, when you know exactly what you want), you can start taking educated action towards it.

Why You MUST Decide (and Plan) What You Want in Life & Biz

Think about it…

You want to go on a vacation. What’s the first thing you need to do?

Decide where you want to go.

ONLY then, can you move forward with the steps necessary to make that vacation happen.

Once you know where you’re going, you can plan your travel, your accommodations, what you’re gonna do once you get there, take the needed time off from your job, etc.

================ RECOMMENDED =======================================
4 “Private Money Getting” Trainings – We’re always out to provide better and better value to our members. Well… this time around we packaged 4 trainings and resources out of our Private Money Monthly program (that people pay $67 or more for every day)… and you can get them today for pennies on the dollar just for taking a test drive in our Private Money Monthly program. These 4 trainings are valued at almost $600!  Check it out while it’s still up <<

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Make sense?

Well, it’s the same way with anything, and I mean ANYTHING you want in life.

If you don’t plan what you want in every core area of your life, you’ll never get it.

Action Step: Set aside 1 hour right now… write down (this is key… you absolutely MUST write down them down) 3 goals in each core area. It’s best to have both short term and long term goals.

How to Put Your Goals on Steroids

Here are a few tips that will put you on the fast track to getting what you want in your life and in your REI biz…

1) Stated in the Positive

Your goals should be what you want, NOT what you don’t want.

2) Personal

You have to want it. Not what your parents want for you or your spouse or friends. For the goal to be effective, it must be something that you want.

3) Specific (Result & Time Frame)

This is critical. the result must be quantifiable, and a time frame established. Otherwise, it’s simply a wish, a hope.

Here’s an example of a goal that meets each of the three characteristics thus far (assuming you want private money for your deals):

“It is X-Date, and I closed my first deal with a $125,000 private money loan.”

4) Experience it in Your Mind

If you can’t see it in your mind, you won’t see it in reality. That’s how the world works.

How do you think the property you live in was built?

… it was first an idea in someone’s mind.

Ask yourself, “What do I see, hear, and feel having accomplished my goals?”

What do you look like? How do you feel? What are you saying to yourself? What are others saying to you?

The more you experience your goals as achieved in your mind, the faster you’ll achieve them in your life.

Leave your thoughts, questions, and comments below.  I’d love to hear from ya 🙂

– Patrick

================ RECOMMENDED =======================================
4 “Private Money Getting” Trainings – We’re always out to provide better and better value to our members. Well… this time around we packaged 4 trainings and resources out of our Private Money Monthly program (that people pay $67 or more for every day)… and you can get them today for pennies on the dollar just for taking a test drive in our Private Money Monthly program. These 4 trainings are valued at almost $600! Check it out while it’s still up <<

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How To Stay SEC Compliant When Getting Private Money

In the end, the SEC wants a few things and has one single mission.

The SEC Mission (in my words… not theirs): To protect the end consumer/investor from fraud, deceit, and dishonest investment practices .

In a moment, I’m going to share a few tips to help you stay SEC compliant when getting private money… BUT, this is not to be taken as legal advice and is no substitute for legal advice.

Treat your real estate investing business like a true *business* and get your legal bases covered… have an attorney on your team advise you based on your specific business model and the area you’re doing business.

Also, keep in mind that the SEC is nothing to be scared of… some real estate investors use the SEC as an “excuse” for not getting private money… and there’s no need for that.

Simply get educated and get good legal advice.

3 SEC Compliance Tips | Private Money

1) Only present investment opportunities to people who you have a relationship with (i.e. – get to know your prospects before you start offering your private lending opportunities).

This makes complete sense and truthfully… is in your best interest to do so anyway.

A private lender is essentially “going into business” with you on a particular deal. You want to make sure you get to know them, and vice versa before they put up their hard earned money with you and your company.

2) Be honest and upfront with the way you represent yourself, your company, and your investments… and fully disclose all risks and details of what your private lenders will be investing in.

This boils down to basic…

“Do unto others as you’d like others to do unto you”.

Some people feel like they need to hide certain bits of information from their private lenders about the risks of a deal.

DON’T!

Your lenders will appreciate you for being upfront and the SEC requires that you fully disclose any risks of the investment, what you’re going to do with the funds, and the details of the investment.

3) Protect the investor (your private lender) at all costs… including that the investor has the financial means to invest their funds in these types of “non-traditional” investments.

So for example…

… don’t bring in a private lender who makes $30,000 and is investing their last $20,000 with you.

Make sense?

Alrighty, that does it for today…

If you’re interested in additional educational training & tools to help you stay 100% SEC compliant, click below…

>>SEC Attorney Interview & Private Money Disclosure Docs <<

If you have any comments or questions, toss ’em in the comment area.

Happy Investing!

– Patrick

How to Structure Private Money Loans

There are two primary ways that private money loans are structured… as an equity or debt investment.

Private Money Loan Structuring – Equity vs. Debt

With an equity investment, you’re giving your private lender a portion of the ownership in the property. What portion? It’s up to you. But, I’ll give you an example from one of our students below.

With a debt investment, your private lender is paid a specific rate of return. This is how I’ve structured most of my private money loans. Why? Because most of the time, it’s more profitable. And by retaining 100% ownership of the property, you remain in full control.

Neither structure is right or wrong… just different.

How PMBP Student Justin Wilmot Structures Loans

Justin Wilmot, one of our students kicking serious butt in the Florida market (he’s done more than a dozen deals in the last year since getting started), structures all of his deals straight 50/50 partnership with his private lender.

So, he chose the equity investment route.

… and he never has to worry about financing again.

He brought in one private lender with deep pockets and started doing deal splits. It worked out great for him and his lender so they decided to go into business together.

With cash to close deals at Justin’s disposal, he simply focuses on finding and closing great deals.

How PMBP Student Rob Russell Structures Loans

Rob Russell, one of our Platinum students in Oregon, structures his loans completely different. He chose to go the debt route.

He offers anywhere from 5 to 10% interest per annum and consistently gets private money on the low end of that range. Whoohoo!

Rob shared a cool story about a “Loaded Dentist” recently who contacted him through his PMBP website. After chatting a couple times and meeting, he had a commitment for private money at 7% per annum… no fees, no points, no hoops, no B.S.

Also, you may be wondering…

How Does Your Private Money Lender Get Paid?

It’s negotiable.

Do whatever makes sense based on your deals, your business model.

If you’re doing long term private loans (anything over a year), maybe you distribute the interest earned or profits over time… through monthly, quarterly, or annual distributions.

For short term loans, you could let it accrue until you cash it out.

It’s up to you to determine.

Got a comment or question?

Toss it into the comment area… let us know how we can help.

– Patrick

P.S. – In our full Private Money Blueprint system, module 4 is called The Nuts and Bolts: The Essentials and Specific Steps to Every Private Money Transaction. We cover – step by step – exactly how to close a transaction and give you all the paperwork… and that’s just one small component of our overall private money getting system.

P.P.S. – Need some inspiration? Check this out 🙂

3 Steps to Your First Private Money Appointment (plus free script)

No matter where you get a private money lead from – your “warm” contacts, networking, public records – the first major step is getting an appointment.

In that appointment, use the private lender PowerPoint presentation to…

• Educate the prospect on your business model and niche
• Explain why it makes sense to invest in real estate and why you borrow from private individuals
• Handle questions and objections
• Find out your prospect’s investment experience, what return is expected from a good investment, the range of funds available… ultimately, find out your prospect’s needs and goals

The presentation does all of this for you. All you have to do is customize it to suit your business.

After the appointment, follow up with your prospects and pass deals by them that meet their needs and goals.

Now that you understand the process and the presentation, it’s time to get your first appointment.

3 Steps to Get Your First Private Money Appointment

1)  Do NOT Disqualify Anyone

This is very important… one of the biggest mistakes you can make is to disqualify someone because you don’t think they would be interested or because you don’t think they have available investment funds.

At this stage in the game, you’re just looking for practice; you’re looking to plants seeds and spread the word that you’re both a real estate investor and that you have good investment opportunities.

2) Make Your List

Pull out a sheet of paper. Now, write down the first 5 people that come to mind who you could set up an appointment with from your “warm” contacts – people you have a personal relationship with.

And remember, do NOT disqualify anyone.

Could be your brother, sister, cousin, mom, dad, best friend, neighbor, someone you went to high school with, someone from college, someone you work with, son, daughter, another investor, someone you met at REIA, church, rotary, your boss, aunt, uncle, social media friends, insurance agent, Realtor, mortgage broker.

Write down the first 5 people that come to mind. Do it NOW!

3) Make The Call

Alrighty, time to set up your first appointment…

It’s going to be a heck of a lot easier than you think… and using the script below, the meeting you set up will have absolutely zero “sales pressure”.

So, you and your prospect will enter the meeting comfortable and at ease.

Here’s your script to get your first appointment:

Hey <Prospect>,

Did I catch you at a bad time?

Great.

I’ve been getting into real estate investing and have a new presentation on my business. I would really appreciate it if you would help me out and let me show it to you sometime.

I value your opinion and would love some good constructive feedback from you. I’m not selling anything.

Could you help me out with this? It’ll only take 30 or 45 minutes.

Thanks, I really appreciate it.

When would be a good time for us to get together? Where would you like to meet?

Sounds great.

See you soon.

With this script, we’re setting up the appointment based on getting the prospects honest opinion and feedback. So, there’s no pressure. By asking for “help”, we’re bringing in a powerful ingrained human need… the need to reach out and assist others who ask for help.

Many times, half way through the presentation, the prospect will look up at you and say, “You know. I may be interested in this.”

Now you’ve made it the prospect’s idea that their interested in your private lending opportunities… and that’s the most powerful way to sell anything.

And even if the prospect isn’t interested right now, you got practice, you planted a seed (that could come to harvest down the road), and you took action towards your goals…. to get private money for your deals.

Use your first appointment as momentum to set up 5 more. Once you start consistently meeting with prospects and following up with specific deals, it’s only a matter of time.

Now, go get your first appointment.

– Patrick

P.S. – Got a comment or question? Toss it in the comment area and let us know how we can help 🙂

How Casey Cavell Closed A 200-Unit Mini Storage Deal With None Of His Own Money

Hey guys and gals…

… you’ve gotta check this out.

I met an investor recently, Casey Cavell, who is making things happen. This kid (seriously, he’s only 25 years old) is buying large mini storage buildings – anywhere from 200 to 500 units – using other people’s money.

Yep, he’s using private money to close big deals… without spending a dime out of his pocket.

Love it!

So, I decided to hop on the line with Casey and do a full “whats working now” call where we go into detail exactly what he’s doing to find private lenders, to convert them, and how he’s putting that money to use in his real estate business today.

I do an interview like this every month for our Private Money Monthly (PMM) students.

… and you’ve probably never heard of our Private Money Monthly program before… but just one of the things included is a monthly interview with someone (no gurus, underground investors you’ve never heard of) who is doing really really well in today’s real estate market.

Below is a small segment (about 12 min) from my interview with Casey where he goes over…

• His first mini storage deal (over 200 units!) – how he structured it with the seller and private lender
• Exactly what he was looking for in a good deal – his buying criteria
• The list broker contact who you can use too to find great deals like this
• The 2 things that tipped him off and assured him he was staring at a goldmine
• and more!

Check out this clip from Casey’s interview…

Pretty amazing, isn’t it?

C’mon y’all… if Casey – a twenty something kid – can buy a 200 unit mini storage building using none of his own cash or credit… you can get private money to fund a single family house or small commercial deal.

Now, if you enjoyed this little segment from Casey’s interview (that was only 1/4 of it),check out this special little offer we’ve put together for ya.

It’s our way of saying “thanks” 🙂

If you have any comments or questions, toss ’em in the comment area.

– Patrick

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