7 Effective Follow Up Phrases To Win More Private Lenders

Posted by Patrick_Riddle  
Filed under Private Money Articles

No matter whether you realize it or not… there’s a VERY fine line between successful people and unsuccessful people.

There’s an even finer line between someone who successfully “gets” private money… and someone who says “I’ve tried all of this and it doesn’t work” (aka, an investor wannabe who would rather make excuses than work to get better at what they’re doing).

And, one of the ways that you can separate yourself from the “wannabe” group and put yourself in the successful group like us is to just sharpen up what you say to people.

So, Patrick compiled 7 extremely effective (but extremely simple) phrases you SHOULD be using to be the most effective in your life, business, and “private money getting”.

If after you read these you say, “I already knew those… and it still isn’t working to make me successful”… I can already say that you’re currently in the “wannabe” category and need to make the decision to go out, stop making excuses, and start actually implementing in the real world what you learn.

So… write these phrases down, memorize them, and use them every chance you get. No matter how simple they sound… these could mean the difference between you securing private money which leads to a deal with $35,000 in profit… or flushing those $35k smackers down the toilet.

1) Did I catch you at a bad time?

I already explained in detail why we phrase it “bad time.”

If you do catch a prospect at a bad time, you want to know it because they likely will not be paying attention to what you’re saying. You want their attention to be focused on you. When it’s not a good time to talk, ask them what would be a better time for you to call back. Do not let them tell you that they’ll get back to you. You want to remain in control.

2) I thought of you when this opportunity came up and called you first . . .

People naturally have an urge to want to feel appreciated and important. That’s one of the things that people want most out of life (whether they realize it or not).

By saying, “I thought of you,” and “called you first,” your prospects will feel appreciated and important.

3) This probably isn’t right for you but . . .

This keeps you in the unmotivated role . . . which is always where you want to be. You’re also disqualifying the person from what you’re offering. People hate to think that they would not be qualified for your opportunity.

This also takes you out of the salesman role in their minds. When most people think of a salesman, they think of someone shoving nothing but positive features and benefits down their throats pushing towards a sale. Although saying, “This probably isn’t right for you . . .” may seem counterintuitive, it’s a powerful way to use language to your benefit. Use it and see for yourself.

4) I’ve got an excellent opportunity for the right person, not sure if that’s you . . .

This statement conveys that it’s not a question whether or not the investing opportunity is sound, the only question is whether the prospect is the “right person.” Then, you finish it off with “not sure if that’s you” to again take you out of the salesman role in the prospects mind.

5) I’m going to have this deal financed by x-date, so if you are interested . . .

Promote scarcity! Having a limited number or a limited time frame will always increase sales no matter your product or service.

Letting the prospect know that you’ll have the deal financed by a certain date does two things . . . It tells them that they need to act fast if they want to get involved and promotes you as a confident businessman.  It’s not a matter of whether or not you’ll get it financed; it’s a matter of who will take advantage of your opportunity the quickest.

If you have confidence in yourself and your investments, other people will too.

6) When should I expect to hear back from you?

So, the prospect has shown interest and told you that they would think about it or check on the availability of their funds or talk to their spouse. Ask this question so that there is a clearly defined next step as far as your communication goes.

Make sure they are specific with their answer (as in next Monday). I usually follow up their response with, “Ok, Monday sounds great. And I know that we’re both busy people. If I haven’t heard from you by Monday afternoon, do you mind if I follow up with you?”

7) Would you like me to notify you of our next opportunity?

This ensures that the people on your follow up list do in fact want to continue being contacted with future opportunities. I found that everyone I contacted was delighted to hear from me and be presented with the opportunity even if they weren’t interested at the time.

So, write those down… and start to use them.

Being a successful real estate investor and “private money getter” is as much about the way you talk to people as the numbers in the deal.  People who learn even the simplest of sales, negotiation, and persuasion techniques will be cleaning up in this buyers market while the others will be left scratching their heads wondering why all of these deals that “pencil” aren’t turning into profits for them.

Now, get out there and start kicking butt!

- Patrick and Trevor


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  • Don

    So where are you finding these priv, lenders because I’m looking ever where on the internet because ever one around me doesn’t have a buck to spare , no 401 or Ira’s there flat broke and living pay check to pay check

  • Trevor

    Hey Don, thanks for the comment!

    Good question… but it may be the wrong question.

    Rather than looking for private lenders… start asking “How can I create private lenders?”.

    Another reader just emailed in saying something to the effect of (not exact words… just a paraphrase), “Why can’t you send me a list of lenders? Knowing what to say is the easy part”.

    Same thing… stop looking for private lenders and start creating them.

    Here’s the email I sent back to that reader… I think it might help a bit to answer your question too:

    ———–

    Although sending out a list of private lenders might sound
    like it’s the solution… I’ll 100% say to you that it’s not.

    If Patrick and I were to put together a big ol list of all of
    our lenders and send it out to everyone that wouldn’t
    help you or us reach your goals.

    #1, this may sound a bit selfish… but we worked hard to
    build trust w/ our lenders… and we don’t want to jeopardize
    our trust and reputation by hooking them up w/ other investors
    that we can’t personally verify and vouch form.

    Also, every dollar my private lenders lend to another investor
    is a dollar less I have available to buy properties.

    #2, if we got a big ol’ list of investors/private lenders and
    put it out there… they wouldn’t technically be private
    lenders anymore because those types of people who
    may be on a list as a “private lender” are likely savvy
    lenders and would fall more into the hard money category.
    Or, if we had a list of our lenders that we would connect
    people w/ we’d have to act as a broker and take a broker
    cut for our time and effort… again, no longer private $ for you.

    Finding these people isn’t hard… you probably talked to
    5 more more today… but you just didn’t say or realize to
    say the right things. Private lenders are anyone and everyone
    who has money, might have money in the future, or knows
    someone who has money (virtually everyone). Most of them
    don’t even know they are private lenders yet… but it’s up
    to us investors to turn them into lenders by saying the
    right things.

    So, yes we could send out a big ol’ list of private lenders
    who we know and who we’ve done business with (which
    would be well over 100 just between Patrick and I)… but
    we don’t want to be in the brokerage business and frankly
    it would harm our own real estate businesses.

    Too many people are looking for a “private lender list”
    or for “private lenders”. Make the mindshift and start
    creating private lenders… everyone is a potential private
    lender. I just moved to a new town 5 months ago… met
    w/ my dentist for the first time…. said the right things…
    now he’s a private lender of mine and has committed
    $500k in his funds for my deals.

    Create lenders… it’s more effective and profitable than looking for them. When you look for them you’ll mainly find “institutional” private lenders, private lender brokers, or the more savvy lenders… which means you’ll likely be paying points, fees, and higher rates (not the kind of private $ I like… nor should you).

    – Trevor

  • http://www.MichInvest.com Jim

    Patrick and Trevor,

    Thank you both for the very valuable information, I truly appreciate it! These are very good, ice breaking phrases that put both the investor and the private lender at ease.

  • Donald Black

    It is probably relatively easy to cultivate private lenders if you have a track record of success, such as is your situation. What procedures do you recommend for those of us that may be somewhat new to the business, and lack experience? Also, what terms would you recommend we propose when we are approaching these people? In addition, is it possible to ” apprentice ” with a successful investor(s)? Thanks…………Don ……………Genesis Integrity Group, L.L.C………………P.S. I really apprediate your willingness to share your knowledge and experience in such a forthright manner.

  • http://weprovidethecash.com/?id=hsapman51 Pat

    I,m not sure if if and inquiry was sent about needing private lenders or not because I have a resource for private funding. What I need is a resource of qualified buyers , that could be investors with private funding, rehabers and or retail buyers looking for property to buy or any qualified source including possible land contract/lease options. Also interested in commercial property, grouped assets including real estate up to 5 million. There is some creative sources of all types of funding that are available including some new exciting Government block grants for community development . If anyone is interested in networking please call or e-mail via this site.
    Until later.
    Pat

  • http://thoroughhomesplus.com Navarro

    Patrick & Trevor

    I must, beyond the shadow of a doupt let you know how sincerely grateful I am for your extreme kindness and willingness to share with young investors how you approach and recruit private lenders. This to me is priceless. I was a bit timid and rather shy about talking to prospective lenders because I was not sure of what to say to them. Now that you have opened my mind by paving the way for me I am off and running starting with my dad and his wife, then my uncle’s wife and all the people I know. I just can’t thank you enough, continued success and God’s richest blessings. Peace

    Navarro
    Royal Palm Beach FL

  • Trevor

    Donald,

    If you lack experience and credibility, that’s ok … here’s a couple suggestions:

    1) Fall back on us as your mentors and utilize our experience/credibility.

    Say, “I newer to all of this but luckily, I have mentors who have been doing this for many years and have recruited millions in cash from people just like you and me to fund deals all across the country. I don’t like going the trial and error route so that’s why I have experienced investors who know exactly how to do this sort of thing on my team. I haven’t created any of what I’ve presented to you … I’m just following a proven system that works.”

    2) Let them know it’s not about YOU … it’s about the deal.

    The deal is what secures their investment. That’s what they’re lending against. Let them know that it’s more about the great undervalued deal that they are very safely lending on.

    As far as terms to recommend, Trevor and I both typically offer between 6 and 10% annualized rates of return. We much prefer longer term money as well. Figure out what works for your deal and ask for what you want. If you want a loan for $200K for 5 years at 8%, present that to your prospects as the opportunity.

    It’s definitely a possibility to apprentice with successful investors. That’s really what coaching programs are all about. And, there are a ton of different programs out there that may be right for you. I’ve been in various coaching programs ever since I got started and still am … constant and never ending improvement … that’s my motto.

    Pat,

    We do have a bonus module for all our course owners on How to Build a Buyer’s List of 500 in Less than 30 Days.

    Here’s two of the best places I have used to build mine:

    1) Your local real estate investing club

    2) Foreclosure auctions (awesome place to find cash buyers!!)

    Navarro,

    Thanks man!!

    We appreciate it … let us know how we can help … go get ‘em!

    - Patrick Riddle

  • TCox

    Pat/Trevor;
    I just thought I would tell those trying (Like ME); finding/cultivating a “good” deal that will interest a private money investor is actually harder than finding the “money” aka “investor”.

    I think a lot of new would be facilitator/investor of RE deals look around and see what appears to be “good” deals. However, appearences can be deceptive. I have a LOT of brokers, agents AND hound dog finders that send me prospective “good” RE deals on a “Daily” basis. But; MOST of these have problems once they are researched further.

    My current path is finding and investing in good “Multi-units”. I’m targeting 100-150 unit complexes throughout the southeast. I’ve always found it more difficult to turn a “potential” deal into a GOOD deal; than it actually is to find the money to actually purchase a piece of property.

    I had a mentor tell me one time: “Find the deals and the “Money” will find you!”

    My nickname, “Ferret” was given to me by one of the leading apartment investors in the country because of my ability to “ferret out” a real good deal from what appears to be a bad investment.

    Simply put, I’ve developed a niche where I can take a property that has been passed over by “large” investors and not even considered by “small” investors, then find enough money through negotiations to make it attractive for a “crossover” investor.

    So my advice is: “Find or Create a good deal by negotiating with the seller, bank, etc; then go to the local RE club and offer it up.”

  • http://PurnellRealtyAndLoan.com Mike

    I prepared an 8by11 Prospectus for private lenders. I was really proud of it. It was very revealing. Then I gave it to unrelated folks with money who immediately ate my lunch because I could not field their questions about my own investments and why I could not finance myself after being in the business for so many years.
    I wimpered and went home VERY VERY redfaced and VERY VERY embarassed. Do you have any scripts with questions and answers we need to be prpepared with?

  • http://www.we-buy-property.info Dave

    In response to Don’s comment, I wholeheartedly disagree. Now, I’m just a young guy, but those who are knowledged in economics and finance understand that this time of economic hardship is really just a big exchanging of wealth in the world. Thus, the money IS out there, its just not where it used to be and yes, those with it may be quite conservative. That doesnt mean they arent looking…

    And Mr Black with Genesis Integrity Group, you must check out Patrick’s website: http://www.mustknowinvesting.com
    -Dave
    Clinicians Holdings, LLC

  • Trevor

    Tcox,

    Thanks for the insights. Well said …

    Mike,

    Don’t let it get you down man. Overcoming objection is difficult sometime but realize, you will get what you want in life only to the degree that you are willing to face rejection and persist on in spite of it.

    The best thing to do when in that situation is to admit that you don’t know everything and that your newer to the game.

    If a question is asked that you don’t know, simply say, “Great question … glad you asked. I’m a little newer to this but my mentor has been doing it for a long time. Let me get back to you if that’s alright.”

    Also, I think the best strategy when spreading the word about your investment program is to use the 30 second commercial … not a prepared prospectus.

    Dave,

    You’re right .. the money is out there!

    Last weekend, when driving over the bridge to Isle of Palms, there were around 50 boats that I could see in the intercoastal waterway. People have money to spend … or invest for that matter. It’s just a matter of what’s important to them.

    Now it’s time to educate people on why investing with you is important and is a great decision.

    ~ Patrick Riddle